At first glance, a seasonal business looks like a dream job. Hard work and long days during a peak season followed by several months of relaxation on all the accumulated cash. But that’s not really how entrepreneurs succeed in a seasonal business. They actually work year-round.
Startup entrepreneurs should not be frightened by the frequently conveyed statistic that half of all businesses fail within five years. Although the figure is true, it is an average of all industries. In addition, the number is a nationwide average. Business survival rates vary widely across different industries and geographical regions.
Small businesses usually start with a solid product idea. But proper branding will help the company stick around long after it launches.