If a new company is fortunate enough to attract a celebrity customer, asking for an endorsement usually garners greater public attention. Lily.B Skincare received even more than a supportive statement from a celebrity user of the products. The two-year old business actually signed singer/songwriter Colbie Caillat to a contract as company spokesperson.
A new company with a single product can launch as an online business plus use electronic commerce success to attract mass merchandisers. Jim Bahcall is finding that the large retail establishments will create shelf space for a product that has generated popular appeal with web-based sales.
An entrepreneur finds considerable appeal in starting a company that sells to moms because they control about 85 percent of household spending. But a new business faces some challenges that are specific to attracting the mom market.
Using existing technology to create better products for a proven market is usually a recipe for new business success. This is the strategy of Mindshapes, which offers educational games for children on mobile devices.
Did you ever work with an incubator in your high school Biology class? You might have used it to grow bacteria but what’s important to understand is that the role of an incubator is to take something small and undeveloped and make it larger and more organized.
Have you heard the term, solopreneur? This is a term used to describe a person that runs their business without a staff. Their business is often simple in structure—often an LLC, and probably have few or no outside investors. A solopreneur often works from their home and hires only independent contractors.
Who would have thought venture capitalists and angel investors would get their own TV show? ABC’s Shark Tank is now one of the most popular shows in ABC’s lineup but even better than that, the average American hears stories of the American dream playing out each week.
Starting a company based upon something you know is usually the best course for a new business. Sometimes, the idea blossoms gradually and eventually turns into a full-time endeavor. This means that aspiring entrepreneurs should open themselves to exploring fresh interests. For David Rzepka, that approach led to his business venture.